MD Marketing Limited
MD Marketing Limited is a digital marketing agency who provides marketing services, such as social media management and SEO optimization, mainly for medical service provider like private patient clinics, physiotherapists, etc.
In this project, I took the role as the chief designer, who decides how the brand looks like and feels like. After understanding the client's needs thoroughly, I started searching for references and showed them to my client to make sure we were on the same page. We also discussed about the company’s goals and vision.
Brand Strategy
Many medical service providers in the market lack a clear marketing strategy and professional brand image. As a digital marketing company who targets on these companies, MD Marketing wanted to fill the gap, and get them on the right track.
The client wanted the brand logo to be a recognizable, stylish and professional one. After understanding the brand’s promise, value proposition and shared values, I began to build the brand guideline including the logo, typefaces and color palette.
Visual Identity
I chose dark gray as the main color for the logogram, and shades of gray for the brand materials. Geometric shapes, subtle texture, bold headlines and defined details are the major elements for the brand image. As for typeface, my option is Korolev family - Korolev Compressed Bold for the heading and Korolev light for the content. It gives a modern, energetic, yet powerful image to the brand.
Project / Branding